Case Study · Web Redesign · Local Service
HVAC Pro
A modern web presence for an HVAC company that runs on word of mouth.
The challenge
A well-regarded local HVAC company was running on referrals and a decade-old website. The site wasn't mobile-friendly, the call to action was buried below the fold, and there was no SEO foundation. Leads were being lost before anyone had a chance to pick up the phone.
The approach
A conversion-focused redesign built on LocalServiceSite's platform. The new site leads with a clear value proposition and a prominent "Request a quote" CTA above the fold. Trust signals — licenses, reviews, years in business — are surfaced immediately. The layout is mobile-first, because that's how local customers actually search.
Screens
Outcomes
Mobile
first responsive layout
↑ MoM
quote requests month-over-month
6wks
fully booked out post-launch