Case Study · Nonprofit · Web Redesign
100 Black Men of GLR
A new chapter website for a 27-year mentorship institution in Little Rock.
The challenge
A 27-year-old mentorship organization with real, measurable community impact was running on a dated, hard-to-navigate website. Young men trying to enroll in the S.M.A.R.T. Academy and prospective members looking to contribute couldn't easily find what they needed. The digital presence didn't reflect the weight of the mission.
The approach
A redesigned chapter website with two clear action paths — enroll in S.M.A.R.T. Academy, or join as a member. The information architecture surfaces the impact data that earns trust (500+ young men mentored, 10,000+ volunteer hours) and routes visitors to the right program without friction. Built to WCAG 2.1 AA accessibility standards.
Screens
Outcomes
↑
S.M.A.R.T. Academy enrollment since launch
AA
WCAG 2.1 accessibility compliance
27yrs
of impact, now visible online